Raymond Loewy

  • American

Raymond Loewy, a French-born American industrial designer, came to the United States after serving in the French Army during World War I and went on to shape the visual language of modern consumer and corporate America. His work ranged from Coca-Cola vending machines and bottles to logos for Shell, Exxon, TWA, BP and the Lucky Strike package, as well as the Air Force One livery. He designed the Greyhound Scenicruiser, reimagined International Harvester's product line, styled Studebaker automobiles, and produced influential railroad designs including the Pennsylvania Railroad's S-1 and T1 locomotives and the color scheme and Eagle motif for Missouri Pacific's first streamliners. - AsNotedIn

Notable Position Organization From To
Founder Raymond Loewy and Associates
Design Consultant Greyhound Lines, Inc 1933
Consultant Sears, Roebuck and Co 1934

Timeline

Y/M/D Description Association Composition Place Locale Food Event
Y/M/D Description Association Composition Place Locale Food Event
Architect Electric Locomotive No 4859 Harrisburg Central Railroad Station and Trainshed
Architect Pennsylvania Railroad GG1 Streamlined Electric Locomotive 4859 Harrisburg
1933/00/00 Raymond Loewy develops Greyhound's primary design scheme, using the blue-and-ivory palette, aerodynamic streamlining of stations and coaches, stainless-steel trim, and redesigning the running-dog emblem which together define the company's modern image. Designer
1934/00/00 Raymond Fernand Loewy designs the first modern, stand-alone refrigerator for Sears, Roebuck and Co. Designer
1949/00/00 Norfolk and Western Railway passenger station is renovated under the direction of Raymond Loewy. Architect Norfolk and Western Railway Company Historic District Roanoke
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