Invention of Sliced Bread

The Greatest Thing Since Sliced Bread

The invention of automatically Sliced Bread was an immediate success, not only does it save time for the consumer, but the neat, even slices work particularly well in the electric pop up toaster. - AsNotedIn

I have seen enough bakers benefit in a big way from Sliced Bread to know that the same results can be obtained by any baker anywhere if he goes about the matter correctly. A good loaf, a proper presentation of Sliced Bread to the grocers and a truthful, clean advertising program based upon successful experiences and the baker can build his business far beyond what he could do without Sliced Bread.... We are continuing our experimental and developmental work confident in the belief that the real possibilities of Sliced Bread have scarcely been scratched.
Otto Rohwedder, June 1930 issue of the bakery trade journal, New South Baker



Locations
Participants

Timeline

Y/M/D Description Place
1912/00/00 Otto Rohwedder, a jeweler in St Joseph, Missouri, begins working on a machine that will evenly slice a loaf of bread. St Joseph, MO, Missouri
1927/00/00 Otto Frederick Rohwedder invents an automatic bread-slicing and packaging machine for commercial use. The packaging prevents the loaf of sliced bread from going stale to quickly.
1928/07/07 Frank M Bench's Chillicothe Baking Company, in Chillicothe, Missouri, begins offering Kleen Maid Sliced Bread at quality grocers in the area. Bread sales will rise 2000 percent in the two weeks. Bench's Chillicothe Baking Company, Chillicothe, MO
1928/08/00 Korn's Bakery, Davenport, Iowa, buys Otto Rohwedder's second bread-slicer. Manufactured by the Mac Roh Sales and Manufacturing Co, it is now owned by the National Museum of American History. Davenport, Iowa
1928/12/00 St Louis, Missouri, baker, Gustav Papendick, buys a Rohwedder bread slicer and devises a way to improve the packaging. Papendick will earn a patents for his improvements in 1941.
1930/00/00 Sales escalate nationally when the Continental Baking Company begins marketing and producing sliced Wonder Bread using its own specially designed equipment. By 1933, bakeries are selling more sliced bread than unsliced bread.
1931/00/00 The Phoenix Bakery begins producing Holsum sliced bread in their new facility at Washington and 7th streets. Phoenix Bakery, Phoenix, Phoenix
1932/07/12 United States Patent No 1,867,377 is issued to Otto Frederick Rohwedder for a machine for slicing an entire loaf of bread at a single operation.

Data »

Data
Area of Significance: Invention


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