Wonder Bread

  • Travel Genus: Eats

Y/M/D Person Association Description Place Locale Event
1920/00/00 Taggart Baking Company History Taggart Baking Co's installs state-of-the-art ovens and packaging machinery at 18-28 N New Jersey St (lost) in Indianapolis as it prepares to launch a new bread product.
1921/05/23 Taggart Baking Company Baker Taggart Baking Co advertises the arrival "Taggart's Wonder Bread" in The Indianapolis Star. The name and the colorful packaging were created by Elmer Cline who was inspired by balloon races at the Indianapolis Motor Speedway. Indianapolis Motor Speedway Speedway
1921/05/24 Alexander L Taggart Work The first loaves of Wonder Bread arrive at grocery stores. Weighing a pound and a half, the new soft, white bread has an even texture and a resilience that keeps it from crumbling even when spread with a topping like peanut butter.
1925/00/00 Taggart Baking Company End Continental Baking Company buys the Taggart Baking Company. They add "It's Slo Baked" to the logo and sell Wonder Bread across the nation.
1930/00/00 Sales escalate nationally when the Continental Baking Company begins marketing and producing sliced Wonder Bread using its own specially designed equipment. By 1933, bakeries are selling more sliced bread than unsliced bread. Invention of Sliced Bread

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Particulars for :
Food Attribute American Food
Food Attribute Bakery Goods
Product Kind Food
Food Type Grain
Food Kind Leavened Bread
Food Category Victual

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