Balmer and Weber Music House Co Building

  • Also Known As: Ludwig-Aeolian Building
  • Also Known As: The Aeolian Building

  • Travel Genus: Sight
  • Sight Category: Building

The Balmer and Weber Music House Co Building is a seven-story brick commercial building constructed in 1905 at 1004 Olive Street in downtown St Louis. It was designed by St Louis architect Henry William Kirchner in a Classical Revival style featuring terra cotta ornament. In 1928, following fire damage, St Louis architects Maritz & Young redesigned the lower storefront and the first floor showroom and mezzanine. Using black marble and decorative cast iron, the storefront was reconfigured with an elliptical arched opening containing a broad central window and flanking doors. Since then, the only known alterations have been brick refacing of the seventh floor in 1969; painting of the primary facade; and removal of signage from the center of the third story pediment. Because these later alterations have been minor, they detract little from the building's historic appearance and integrity is retained.

The Balmer and Weber Music House Co Building is locally significant in the area of COMMERCE: The stylish Classical Revival seven-story building opened in 1905 as the retail home of the Balmer & Weber Music House Co, a prominent old German-American firm in downtown St Louis. As exclusive agents in eastern Missouri and southern Illinois for the New York-based Aeolian Co, Balmer and Weber introduced St Louisans to an upscale line of pianos and Pianolas in elegant New York-style display rooms. Two years later in 1907, The Aeolian Co took over the business to become St Louis' dominant downtown music store and a center of music culture for six decades. As a direct branch of the parent company, Aeolian offered local patrons a full selection of company pianos as well as the automatic Pianola for which the company gained world-wide fame; the Pianola line included high-end models manufactured in collaboration with Steinway and Sons (New York). Following a fire in 1928, architects Maritz and Young drew plans for a new storefront and showrooms. The new designs brought St Louis a sophisticated and refined retail ambience of 1920s New York which used architecture as advertisement for merchandise.

In 1928, Aeolian's building at 1004 Olive received a striking new storefront and elaborated interior following extensive damage from a fire on January 3rd of that year. In selecting architects for the renovation, Aeolian turned to the St Louis firm, Maritz and Young, the most sought-after residential designers for St Louis County private places. The architects' experience in drawing plans for finely detailed revival style mansions of the elite well equipped them for the opulent design featured in the Aeolian commission. Following the New York Aeolian Co. tradition of using extravagant display rooms as a marketing tool, Maritz & Young created a lavish showcase for the St. Louis store's many costly pianos and organs. Faced with black marble, the refined storefront design featured an elliptical arch framed in ornamental cast iron. The first floor interior was richly articulated with gilded Wedgewood-style plaster relief work and six floor-to-ceiling mirrors. In downtown St Louis, where many historic first floor interiors have suffered the effects of modernization, Maritz and Young's work on the Aeolian Building is significant as a rare, intact survivor. - NRHP, 18 February 2000


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Timeline

Y/M/D Person Association Description Composition Food Event
Y/M/D Person Association Description Composition Food Event
1905/02/00 Balmer and Weber sign a contract with The Aeolian Co to become sole agents in eastern Missouri and southern Illinois for Aeolian's line of pianos and Pianolas. A few months later, they began constructing their building in the heart of the music district.
1905/12/00 Henry William Kirchner Architect Designed by St Louis architect Henry William Kirchner in a Classical Revival style featuring terra cotta ornament, the Balmer and Weber Music House Co Building is built in downtown St Louis.
1907/10/00 Aeolian Company Owner The Aeolian Co brings in outside management to take over Balmer and Weber's new building and their business. St Louis branch was named "Aeolian Hall" after the renown New York corporate building.
1916/00/00 New Yorker William Perry Chrisler becomes branch manager of the St Louis store after joining the Manhattan company some ten years earlier.
1922/00/00 Aeolian Company Owner When the Aeolian parent company is divesting itself of retail stores, William Chrisler together with other associates, buys the Aeolian Co of Missouri franchise. Chrisler was a friend Theodore Steinway since school days.
1928/01/03 Aeolian's building is heavily damage by fire.
1928/03/00 Maritz and Young Architect Maritz and Young create a lavish showcase for the St Louis store's many costly pianos and organs and faced the store front with black marble, an elliptical arch framed in ornamental cast iron.
1970/00/00 Aeolian franchise is bought by Ludwig Music House, Inc, another St Louis' old German music firm, founded in 1876 by Alex Ludwig. They stayed until 1989 when Ludwig-Aeolian moved to a greatly expanded facility in Earth City, MO.

Data »

Particulars for Balmer and Weber Music House Co Building:
Sight Category Building
Area of Significance Commerce
Criteria Historic Event
Architectural Style Neoclassical
Owner Private
Historic Use Specialty Store



US National Registry of Historic Places Data »

Accurate at time of registration: 31st August 2000

PLACE DETAILS
Registry Name: Balmer Weber Music House Co. Building
Registry Address: 1004 Olive St.
Registry Number: 00001008
Resource Type: Building
Owner: Private
Architect: Kirchner, Henry William; Maritz and Young
Architectural Style: Classical revival
Contributing Buildings: 1
Other Certification: Date received-pending nomination
Certification: Listed in the National Register
CULTURAL DETAILS
Level of Significance: Local
Area of Significance: Commerce
Applicable Criteria: Event
Significant Year: 1928
Historic Function: Commerce, Trade
Historic Sub-Function: Specialty store
Current Function: Vacant, not in use, Work in progress
Current Sub-Function:

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