Old World Third Street, MWK

  • NRHP Name: Old World Third Street Historic District

  • Address: N Dr MLK Jr Dr (N 3rd St)
  • Vicinity: N Dr MLK Jr Dr (N 3rd St), W Highland Ave and W State St
  • Type: Historic District
  • Travel Genus: Sight
  • Sight Category: Historic District

Bratwurst, Bier und Kase in Milwaukee

The Old World Third Street Historic District on North Dr Martin Luther King Drive preserves one of Milwaukee's most intact Victorian-era commercial streetscapes, a cohesive run of Italianate, Victorian Gothic and Romanesque storefronts shaped by leading local architects. It survives as the last fragment of Kilbourntown, Milwaukee's original German commercial center, a district that — from the city's founding in the 1830s through World War I — anchored downtown commerce and showcases the enterprises of German-American merchants.

During World War I, Milwaukee's German-American community faced intense suspicion and public pressure. German language instruction disappeared from the city's schools, businesses and families anglicize their names, and street names are altered to avoid persecution. The city's brewing industry, long dominated by German-American entrepreneurs, was damaged by wartime propaganda and Prohibitionist campaigns that portray breweries as wasteful and disloyal. First-generation immigrants were required to register and carry identification cards, and many are barred from entering zones around war-production factories or restricted from certain jobs. Against this backdrop of wartime hysteria and cultural suppression, the Third Street corridor endures as a physical reminder of Milwaukee's German-American community.

The city renamed the street from Old World Third Street between W Wisconsin Avenue and W McKinley Avenue to Dr Martin Luther King Jr Drive on 17 January 2022. In 1984, the city renamed 3rd Street to Dr Martin Luther King Drive from McKinley to Capitol. - AsNotedIn


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PLACES

Name of Notable Genus AsNotedIn Address Proximity
Name Genus AsNotedIn Address Proximity
Anton Kuolt's Schlitz Brewery Saloon, MWK
  • Sight
  • NRHPc
322 W State St W of N Dr MLK Jr Dr
John Pritzlaff Hardware Co, MWK
  • Sight
  • NRHPc
1033 N Dr MLK Jr Dr (N 3rd St) S of W Highland Ave
Usinger's Famous Sausage, MWK
  • Sight
  • Ntab BCE
  • NRHPc
1030 N Dr MLK Jr Dr N of W State St
Milwaukee Brat House, MWK
  • Eats
  • Sight
  • NRHPc
1013 N Dr MLK Jr Dr N of W State St

Data »

Particulars for Old World Third Street, MWK:
Area of Significance Architecture
Criteria Architecture-Engineering
Area of Significance Commerce
Cultural Affiliation German-American
Sight Category Historic District
Architectural Style Late Victorian
Historic Use Manufacturing facility
Historic Use Meeting hall
Architectural Style Neoclassical
Historic Use Restaurant



US National Registry of Historic Places Data »

Accurate at time of registration: 19th March 1987

PLACE DETAILS
Registry Name: Old World Third Street Historic District
Registry Address: N. Old World Third St., W. Highland Ave., and W. State St.
Registry Number: 87000494
Resource Type: District
Owner: Private
Architect: Koch,Henry C.; et al.
Architectural Style: Classical revival, Late victorian
Area in Acres: 8
Contributing Buildings: 15
Non-Contributing Buildings: 4
Other Certification: Date received-pending nomination
Certification: Listed in the National Register
CULTURAL DETAILS
Level of Significance: Local
Area of Significance: Commerce, Architecture
Applicable Criteria: Event, Architecture-Engineering
Period of Significance: 1900-1924, 1875-1899, 1850-1874
Historic Function: Social, Industry, processing, extraction, Commerce, Trade
Historic Sub-Function: Meeting hall, Restaurant, Manufacturing facility, Specialty store
Current Function: Commerce, Trade, Industry, processing, extraction
Current Sub-Function: Specialty store Manufacturing facility Restaurant

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